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Marketing
How should I split a crypto launch marketing budget?
Direct answer
A common allocation is ~30–40% to community infrastructure, 25–30% to KOL/influencer campaigns, 20–25% to PR and media, and the remainder to paid ads and analytics. NFT projects weight community more; DeFi weights PR and thought leadership more.
Details
. NFT projects weight community more; DeFi weights PR and thought leadership more.
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