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Marketing

How is crypto marketing different from traditional marketing?

Direct answer

Crypto marketing measures success by on-chain actions — token swaps, mints, protocol deposits, holder growth, governance participation — rather than vanity metrics like impressions. It also relies on community (Discord/Telegram), KOLs, and crypto-native channels and SEO that traditional agencies don't understand.

Details

. It also relies on community (Discord/Telegram), KOLs, and crypto-native channels and SEO that traditional agencies don't understand.

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